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Instagram Scheduling with Postimat: 5 Tips & Tricks

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success.
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Not only can it help you save time and increase your productivity, but it can also help you better optimize your social content, drive more traffic, and grow your business faster.

Whether you're just getting started or you're a seasoned pro, here are 5 tips and tricks to help you get more from your social media scheduling:
Social Media Scheduling Tip #1: Organize & Plan Your Content in Advance

If you're looking to grow your social media presence, you're probably should posting content to Instagram.

Each platform is different, with different image requirements and even your aesthetic and content may differ — that's why keeping your content organized is so important if you want to plan in advance.

Using a social media scheduling tool like Postimat that lets you upload social media posts from your desktop will save you a ton of time (not to mention frustration) when trying to get your photos from your computer to your phone.

With Postimat, you can quickly drag and drop all your photos and videos to your Media Library and immediately start scheduling your posts in just a few minutes.

What makes Postimat Media Library such a useful tool for businesses is that you can label, star, and segment your content so it's easy to find what you need, exactly when you need it.

For example, you can create labels for user-generated content (UGC), social campaigns, or even for photos that have a certain color palette.

Once you have all your content and assets, it's time to put everything together and plan out your social media content calendar!

And while there's no right or wrong way to plan your content, making sure your social accounts are planned in advance (at least 1-2 weeks in advance!) is non-negotiable in our eyes!

That is where Postimat is intuitive and easy-to-use content calendar comes into play. You can schedule your photos and videos to Instagram, and view all of your social posts on a content calendar together to have a comprehensive view of everything that's going out.

When you start planning your posts in advance, you give yourself more time to be selective and deliberate with the content you post.

And while this is, of course, important for all your social accounts, it's even more essential on Instagram where the look of your feed as a whole is just as important as the look of your individual posts.

In fact, creating a cohesive Instagram aesthetic for your feed is one of the best things you can do to level-up your strategy, boost your engagement, and gain more followers — and this means you need to start thinking in "grid" format and start planning your Instagram posts about 2-3 weeks in advance.

This way, you'll be able to easily see what your images look like side by side, on top of and below one another, and even diagonally across.

One of the easiest ways to do this is with a tool like Postimat's Visual Planner. It allows you to quickly drag and drop your photos and videos around your feed so you can select the layout that looks best. Plus, once you're happy with the way your future feed looks, you can automatically schedule the posts on your calendar, so posting to Instagram is one step closer!

Sign up for a Postimat account today to get a complete look at your social media strategy and scheduled content!
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